What
Brand Activation
Tool
Figma, C4D, AE
Timeline
10 Weeks
The goal
Gifting shoppers an experience to find their perfect match
PROBLEM
Even great brands have bad kiosks
There's not a day where shoppers don't interact with a kiosk of some kind and experience a confusing integration of a brand and design system.
Simultaneously shaped by the hesitation of eyewear shopping and the question of "what fits me best?" I designed an in-store kiosk that helps users find frames aligned with their face.
The project overall asks how can a kiosk create clear choices, represent the brand, and support purchase decisions.
Unblurring
Gentle Monster
GM has unique and avant-garde concepts/products. Their stores blur the lines between interaction and retail
general kiosk Ux RESARCH + HEURISTICS
Clarity from asking questions
I went out in search of what makes kiosks so frustrating to users by testing the heuristics of 2 kiosks and interviewing GenZ peers (the group most familiar with kiosks)
Hi Rise Dispensary kiosk
Organization and Introducing new information
The structure of information and educational text was in categories that were clear and concise
Taichi Boba kiosk
Customization options
The structure of customization is an overload of information. When it does work successfully is when there's less options or iconography.
THE KEY PROBLEM
Navigation is hidden, inconsistent, and unexpected
Problem 1
Submenus
In complex product menus, scrolls and hidden submenus created cognitive friction.
Problem 2
Menu placement
Inconsistent menu placement popped up frequently, and often too high to be in good click zone
Problem 3
Full range motion
The kiosks needed full range of motion, which got tiring fast
PEER INTERVIEWS
I asked 12 peers for their friction points
To understand, I talked to people why they hate kiosks, what’s confusing, and how they feel about ordering in person vs. ordering on a kiosk. Here's what I found:
OPPORUNITY
Try more and wait less
With growing popularity, Gentle Monster is creating queued lines stretching outside the storefront.
Crowded walls make trying on glasses challenging, introducing the opportunity for a second try-on path that both enhances user delight and brand efficiency.
typical users
Young, trendy, and self aware
Most of Gentle Monster's demographic are young people who are familiar with technology and care deeply about aesthetics and visuals. It was important to make everything feel smooth and gentle!
USER JOURNEY
I created a comprehensive flow for product view, checkout, create account, prescription, and a few others.
I designed the main flow with first-time users in mind, introducing them to the key features while having it feel simple and manageable, and kept close to a few set goals to keep the result intentional.
Checkout Figjam
BRAND CONSIDERATIONS
I memorized Gentle Monster's website, visited a location, and created a 50+ page doc of my findings.
I researched and counted every Gentle Monster product on top of flooding my feed and visiting a Gentle Monster location to really understand their brand system, marketing, and target users.
Full Document
The kiosk is
A way to find your best fitted frames
An avenue to get new prescriptions
Gentle Monster glasses come with plastic lenses, requiring a second trip to fill them. Why not provide in-house lens cutting and prescriptions like many Korean stores?
The kiosk isn’t
A way to buy glasses
Users can reserve glasses in-store to try on and purchase at the counter
A full prescription service
In-house testing is available for a flat fee, but the kiosk cannot because accurate prescription distance measurements and users ability to input are contradictory
typical users
Young, trendy, and self aware
Most of Gentle Monster's demographic are young people who are familiar with technology and care deeply about aesthetics and visuals. It was important to make everything feel smooth and gentle!
the kiosk
I mixed 3D, Figma prototyping, and a little AI to design an example
The kiosk is
A way to find your best fitted frames
An avenue to get new prescriptions
Gentle Monster glasses come with plastic lenses, requiring a second trip to fill them. Why not provide in-house lens cutting and prescriptions like many Korean stores?
The kiosk isn’t
A way to buy glasses
Users can reserve glasses in-store to try on and purchase at the counter
A full prescription service
In-house testing is available for a flat fee, but the kiosk cannot because accurate prescription distance measurements and users ability to input are contradictory
just like magic
Designing kiosk + screen UI, rendering glasses + flagship mockup, and formulating a custom design system for kiosks based on GM’s brand
KIOSK CONSIDERATIONS
Custom split screen approach
I explored a single-screen concept but found it easier to render glasses directly on the user. Smart mirrors struggle with sharp contrast, and graphic overlays were too minimal for the effect I needed
KIOSK TESTING AND RENDERING
Real life measurements
The kiosk width is roughly 22 inches wide, with 3 different levels based on the 3 most common vanity mirror heights to account for size.
The aspect ratio in digital is 2048 x 1080 for the large kiosk, and 1920x1080 for the small kiosk.
VIDEO AND MODELS
Designing the model
I created a lighting environment similar to how it would be in real life, filming my friend and roomate from different angles.
Top Matches
Click to view products, and by clicking, leads user into the product, where they can see their frame match.
Three way video captures different angles, with the first overlaying a UI of matches and product name.
Easily snap a picture, send to friends
90% match
Zin 01
$269
90% match
Ojo 01
$340
90% match
Aba 02
$269
90% match
Ego 01
$340
0
Best Matches
2025 Optical
Bestsellers
View All
Filter
All
Glasses
Sunglasses
thank you for shopping
with us
CONCLUSION
Combining different skills
A lot of different components went into this project - from 3D design, to animations/motion, to wireframes, research, and studies! It was fun being able to flit around and make small pieces that work into a bigger picture.
I learned to concisely communicate my goals, as well as support my claims.
The exploration of this project is something I really like, and it pushed my limits as a designer.
CONCLUSION
Looking towards the future
While this idea isn’t new, this was a beautiful exploration of problem solving kiosk designs, and integrating it into a luxury experience. Turning a necessity into an art installation with perks and actual use was cool.